Location: 17th Street Market
ROOTED is an outdoor tasting experience celebrating the food, stories, and people of Southern port cities and the connections that shape Richmond and beyond.
Gather for an evening featuring guest chefs, curated tastings, local beverages, storytelling, live music, and The Rooted Awards—honoring people whose work and impact reflect humanity, place, and collective progress.
Featured Experiences
Curated tastings prepared by guest chefs
Chef stories and introductions
Local beverage partners
Live music
The Rooted Awards
Schedule
5:00–6:00 PM | Collective Partner Social Hour + Chef Meet & Greet
6:00 PM | Welcome
6:30 PM | ROOTED Tasting Experience
7:30 PM | Chef Introductions + The Rooted Awards
Rooted in Humanity Award
Cynthia Henebry
Rooted in Richmond Award
Jean Boone + Regina Boone, Richmond Free Press
Rooted in Collective Impact Award
Declaration of Liberation Initiative
Dr. Ram Bhagat, Gary Flowers, Janine Bell + Ashley Williams Hillman
8:15 PM | Dessert + Closing Celebration
9:00 PM | Experience Concludes
Collective Partner Social Hour + Chef Meet & Greet
5:00–6:00 PM | Special Ticket Required
Begin your ROOTED experience with an intimate pre-event gathering for Collective Partners, sponsors, and special guests.
Enjoy early entry, wine and small bites, and the opportunity to meet the featured chefs before the evening’s tasting experience begins. Gather with partners, friends, and supporters of The Well Collective while getting an early introduction to the people and stories behind ROOTED.
Access is reserved for Collective Partners, sponsors, and select ticket holders.