The Well Collective, located in the heart of Shockoe Bottom, is a space for conscious, community that offers multicultural, intergenerational wellness, equitable healing modalities, educational workshops and an apothecary for our individual and collective well-being.   

Established November 11, 2021

Our Values

We believe that every being has the right to be well. We believe that when you center family and community, then that leads to bravery and prosperity. We believe that each of us has a gift, and as a collective, we will co-create a compassionate, conscious, and connected community rooted in love and liberation.

Our Vision

The Well Collective is curated by Ashley Williams, Richmond’er, Mind-Body Therapist, and Community Leader.  The Well Collective is an invitation for wellness practitioners in Richmond, Virginia and beyond to offer holistic healing services, educational workshops and virtual offerings to support individual and community awareness, healing and well-being. From our physical space located in historic Shockoe Bottom or online, we invite our community to experience the power of presence.

The Well Collective is a co-created community that welcomes and honors our varying life experiences, and encourages creating space to care for our whole beings. We are the community.  You’re invited to visit.



We believe that all beings deserve to be well physically, mentally, emotionally, energetically, socially, spiritually, financially and intellectually. By investing in the development of this space, you are investing in the sustainability of health and well-being services, spaces and products being both offered and received to promote individual and community well-being.